HL434 The Media and Public Education

Course Description

For better or for worse, the mass media infiltrates our daily lives. At its best, it is the symbol of a free society. At its worst, the public can become desensitized to issues from overexposure of nonstop media messages. The course explores how the media has communicated animal protection issues and considers how animal advocates use the media to advance their messages. 3 credits

Course Learning Outcomes

At the conclusion of the course, students will be able to:

  • Explain how media covers animal issues, advocacy organizations, and activists.
  • Evaluate methods that effectively convey media messages.
  • Identify the impact media has on public policy and animal advocacy.

Course Topics

(Subject to Change)

  • Mass Media in American Society
  • Media and Animal Rights
  • Print Media
  • Understanding the Press
  • Getting Your Message Out
  • Media Impact on Public Policy
  • New Media Technologies
  • Media, Money & Animal Issues

Course Materials

(Subject to Change)

  • Baran, S. (2009). Introduction to Mass Communication: Media Literacy and Culture. McGraw- Hill Higher Education.
  • Wise, S. (2006). Animal Rights. Encyclopedia Britannica: Advocacy for Animals. Society of Professional Journalists Code of Ethics.