Director of Fund Development
Essential Duties and Primary Job Purpose
Plans, develops, implements and oversees all fund raising activities for the organization based on a formalized fund development program and marketing strategy that assures adequate funding for shelter operations, services, programs and special projects. Directs activities of the development department and provides leadership and direction to staff. Promotes the organization within the community to ensure a broad base of funding resources.
Representative Tasks & Major Responsibilities
- Develops and coordinates all established and new activities pertaining to financial development including but not limited to programs for planned and annual giving, major gifts, matching gifts, memberships, endowments, bequests and capital campaigns. Plans and directs all foundation and corporation solicitations and appeals.
- Trains, directs and supervises development department employees and volunteers in their responsibilities and provides on-going support and evaluation. Assures staff is appropriately trained and department goals reflect the mission and philosophy of the organization. Recommends continuing education and training programs for staff enhancement. Regularly reviews department policies and procedures.
- Maintains a database, identifying donors for various giving programs. Assures confidentiality and accuracy of donor information. Coordinates activities with direct mail companies and oversees selects for direct mail and email campaigns. Analyzes demographic and statistical donor data to assist in future solicitation planning.
- Develops and coordinates a plan for donor recognition, retention, renewal and up-grade. Responds to donor concerns and requests. Implements programs to identify prospective contributors and cultivate major donors. Personally solicits gifts from foundations, corporations, community organizations and selected individuals.
- Plans and directs marketing of fundraising efforts. Continuously seeks to develop new projects and fund raising concepts to ensure long-term and immediate fundraising for the organization. Provides comprehensive analysis of department activities and fund raising programs as requested.
- Develops and directs special event fund raisers and analyzes financial outcomes.
- Proposes annual department budget for review and approval by the executive director and board of directors. Continually monitors revenue and expenses in relation to the budge. Prepares timely operational reports including a detailed annual report following the yearly audit.
- Represents organization at community events. Establishes positive relationships with community leaders and serves on local committees. Seeks advantageous partnerships with community businesses, vendors and individuals. Acts as organization spokesperson.
- Oversees the production and distribution of fund raising print materials such as letters, brochures and campaign packets. Prepares media releases announcing special needs of facility and donor opportunities.
- Coordinates efforts with the executive director and board of directors to cultivate donors. Teaches board members about solicitation techniques and advises board committees as appropriate. Submits reports as requested by the board.
To perform this job successfully, an individual must be able to perform each essential duty and task satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required
- Fund raising knowledge including basic fundraising principles and techniques, fundraising regulations, laws and licensing requirements. Knowledge of foundation and corporate funding opportunities, planned giving vehicles and trust administration and tax exempt giving. Skill in proposal and grant writing and the ability to plan and direct capital, annual, deferred and endowment programs.
- Knowledge of marketing strategies and practices, media operations. Ability to oversee production of print materials, coordinate direct mail solicitations and conduct feasibility studies for selected projects. Ability to interpret community demographics and design campaigns accordingly.
- Demonstrated program management knowledge to include special event planning and production, building and maintaining a donor database. Skill in analyzing financial matters and preparing financial reports. Ability to develop fund raising strategies at both the project and organization-wide level. Ability to stay abreast of new developments in the business community, animal welfare movement and philanthropic sector.
- Demonstrated department management knowledge and abilities to include: knowledge of budgeting principles and procedures, basic statistical methods, decision-making techniques. Ability to train and effectively direct the activities of department staff and volunteers.